CLAUS COUTURE COLLECTION - THE ELF ON THE SHELF

A unique line of clothing and accessories designed for the Scout Elf from The Elf on the Shelf Tradition.

This product line was re-imagined and re-designed each year with several designs created exclusively for key accounts such as Target, Walmart, Kohl’s, and other retailers.

Creatively, we placed an emphasis on curating a collection each season - with a focus on key trends, a cohesive color palette. We would challenge ourselves to push the accessories forward in order to continue delivering new and exciting ways to bring the Elf to life in homes each Christmas.

The 2018 line included the new addition of inflatable accessories. As Lead Designer, I traveled to Hong Kong and China to meet in-person with our factory partners. We worked together to make sure all aspects of the development matched our design requests.

Brainstormed, designed, and developed 4 years of Claus Couture product line with a user-centered approach to enhancing family fun with the Elf.

Responsible for the systematic tracking, organization, and archiving of development samples. Refined development samples for multiple rounds until achieving final design approval.

Items were cut & sew, injection molded plastic parts, utilized various printing techniques, required understanding of fit on Elf, understanding of product care and usability for the parent at home, and a dedicated commitment to brand appropriate ideas and styles.