ACTIVITIES & ACCESSORIES - THE ELF ON THE SHELF

As an Industrial Designer on the New Product Development team - I was driven to create product designs that were innovative and exciting while adhering to brand guidelines and enhancing the brand experience.

Created ideation sketches, 2D renderings, and rough mock-ups to visually communicate designs and new product ideas.

Managed sample development with overseas factories and refined designs through rounds of sampling before final product design approval to ensure projects were production-ready.