ELF PETS PRODUCT - THE ELF ON THE SHELF

As Industrial Designer, I helped design plush products and bring new storybook characters to life under the creative direction of Co-Founder and CEO Chanda Bell.

Once the character’s key attributes were defined, the New Product Development team worked with overseas factories on rounds of sampling to achieve the desired stuffed animal product. Attention to detail was key and we submitted detailed tech packs and specifications for each round or requested revision.

For these projects, I also had the opportunity to create the molded charm elements of the product - both the Barrel Charm and Snow Globe. I created early concept sketches, conducted material research, and modeled rough 3D forms for visualization purposes.

As Lead Designer, I presented this work internally to both the creative and Executive teams prior to sampling for production.

New Product Development was also responsible for the creation of design standards for continuing items such as the Elf Doll for the first time in company history.

https://shop.elfontheshelf.com/collections/elf-pets