CARI ANN BOLL
Industrial Designer | New Product Development
NEW TRADITIONS - THE ELF ON THE SHELF
From concept to production - Letters to Santa was a very exciting project to be a part of.
The vision for the new product revolved around creating a fun family-friendly activity that continues to expand the magic of the Scout Elf tradition while elevating the brand’s storytelling lore.
The New Product Development team worked collaboratively with Co-Founder and CEO Chanda Bell as well as the Art Team, Photography, Marketing, and Sourcing and Production teams to bring this idea to life!